It is no longer enough to just tell a good story, PR practitioners are realizing more and more that their stories need to be adaptable to the digital world. Digital storytelling, while not a new concept, has become an essential tool that PR practitioners are leaning on more and more to build relationships with online audiences. It’s changing the way we build relationships, build a reputation and connect with people. The tradition PR skills are still essential, but new PR practitioners need to be aware of how digital storytelling is changing the field and what tools they need to stay competitive.
